– 100,000+ hours of content spread across big banner movies, sports, news, and TV shows The reason why Hotstar became the largest OTT service provider of TV Shows, Sports and Movies in India can be understood through the following points:
Amazon Prime with nearly 12 million users followed by Netflix with around 5 million users. In 2017, Hotstar was five times more popular than the second streaming service in India i.e. Its Game of Thrones partnership catapulted it into mainstream success. Riding on the success of its Sports membership, the streaming platform landed a deal with HBO and was able to provide Game of Thrones telecast in 2017. Its most notable partnership started with the Cricket World Cup stream in 2015. Ltd took the opportunity to take the Indian streaming market by storm.
With Over-the-top-media (OTT) rife in the developing country, Star India Pvt. Hotstar is not a new streaming platform, it began its journey back in 2015. Its partnership with Disney and HBO meant that the company could feature films like ‘Jungle Book’, ‘Finding Dory’, ‘Star Wars’ and ‘Marvel movies’ along with TV Shows such as ‘Game of Thrones’, ‘How I Met Your Mother’, ‘Two and a Half Men’, and ‘Silicon Valley’ to name a few. Its success can be accredited to its strategic partnerships which made the app appealing to the youth. Hotstar, a Star India enterprise, has achieved significant success amidst its substandard streaming capabilities.
What started as an idea to help viewers stream cricket on their phones turned into this massive entertainment project. Since the last 4 years before it first launched, Hotstar has amassed around 80 million subscribers. The streaming giant has a cult following in India mainly due to the Star Network and the presence of infamous soap-operas and cricket. Hotstar’s streaming network is like a Great White in the Indian pool which hasn’t yet had a chance to swim in the global ocean.
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